LaForma – NetSuite SuiteCommerce Advanced Case Study

Introduction

LaForma design, develop and distribute modern furniture and homewares. Founded in 1982, LaForma works with the best retailers in the furniture business as well as with designers, architects and the major players in the commercial field. With our international expansion, their goal is to provide a fast and reliable service worldwide without forgetting our focus on design, quality and sustainability. LaForma teams in Australia, Europe, and Asia consist of dynamic and highly professional individuals, who are constantly looking for ways to bring the best collections to our worldwide partners.

Challenges

• Previous web store was developed in Magento and was reaching end of life
• The integration with Magento to NetSuite was cumbersome and was batched
• B2C and B2B customers were separated into two databases, NetSuite and Magento
• Stock feed was not integrated in real-time
• Order changes required changes within multiple systems and was cumbersome
• Customer Service was disconnected as information was not maintained in one system

The AVT Engagement and Solution

LaForma would like to create a new online B2B selling platform inline with their branding guidelines and allow their customers access to the vast information of their products.

Key Goals

• A customer has sticky digital touch points with LaForma platform including (re-order, view product data from quotation, shortlist products)
• Getting customer’s products interests and opportunities data in NetSuite 
• Migrating Site Management from Magento into Netsuite 

Summary of functional Objectives

• New site to be responsive design and integrated with NetSuite
• B2B and B2C customer experience
• Easy to manage CMS, content and images
• Integrated Order Processing
• Integrated Inventory Management
• Ability to publish new categories and products online
• Shipping Management
• Searching capability
• NetSuite Hosting
• SEO
• My Account
• Credit Card processing
• Terms based processing
• Shipping Allocation
• Support multiple languages and multiple currencies

LaForma – Live Chat feature available on all website pages during working hours.

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